SEO and analytics

Closer sites are rendered on the server and load fast, which search engines like. This page explains the settings that help people find your site on Google and share it nicely on social networks, and how to see who visits.

Most settings are in the editor, in the Settings tab (left panel), under Brand, SEO and Analytics. As always, click Publish to make changes live.

SEO settings for the whole site

Open Settings → SEO:

With several languages, the SEO title and description are written per language: switch the language in the toolbar and fill them in again. See Languages.

SEO for each page

Every extra page has its own SEO fields in Page settings (above the section list when the page is open):

• SEO title (empty = page name)
• SEO description
• Sharing image (optional): when empty, the site's sharing image is used.

Turning off Published (visible to visitors) hides a page from visitors and from the sitemap. See Pages and popups.

Brand and favicon

Under Settings → Brand:

• Brand name and Name suffix: shown in the header logo and used in titles.
• Favicon (tab icon): the small icon in the browser tab and bookmarks. Upload a square image (an SVG or a PNG of at least 512 × 512 pixels looks sharp everywhere).
• Categories (work and packages): categories used to filter the Work / portfolio and Packages and prices sections.

Getting listed on Google

1. Make sure Allow Google indexing and Enable sitemap.xml are on, and the Site address is filled in. Publish.
2. Open Google Search Console (search.google.com/search-console) and add your site.
3. Verify ownership. The usual way for Closer sites is a DNS TXT record at your domain provider (Search Console shows the exact record).
4. In Search Console, submit your sitemap: https://yourdomain.com/sitemap.xml.

It can take from a few days to a few weeks for a new site to appear in results.

SEO tips

• Use one clear Main headline per page that says what you do and where (Wedding photographer in Belgrade).
• Write real text: services, prices, FAQ. Search engines read text, not images.
• Fill in the SEO title and description for every page.
• Connect your own domain; it builds trust with visitors and search engines.

Built-in statistics: Overview

You do not need any tool to see how your site is doing. Open Overview in your site's menu. The statistics are built in, do not use cookies and need no cookie banner: a visitor is recognized only for one day, by a code that cannot be turned back into their address, and nobody is followed from one day to the next.

Period. At the top, choose 7 days, 30 days, 90 days or Custom (pick the first and the last day; up to 13 months back). Everything on the page follows the period you choose.

Video. When the site has a VSL section, a Video card shows plays, average watched, retention, offer shown and button clicks. See Video sales letter.

Key numbers

Visitors per day is a chart of the period; hover a day to see its page views, inquiries and orders.

Breakdowns

• Top pages: the most viewed pages.
• Where visitors come from: Google, Facebook, Instagram, other search engines and social networks, other sites by their address, or Direct (no referrer) when the visitor typed your address, used a bookmark or came from an app. The Conversions column shows how many inquiries and orders came from each source.
• Campaigns (UTM): visits from links with UTM tags, with their source / medium and conversions (see below).
• Devices (phone, tablet, computer), Browsers, Countries and Languages (the language of the page the visitor read).

Countries come from Cloudflare, which Closer sites run behind. Visits whose country is not known are shown as Unknown.

Funnels and interactions appear once there is data:

• Contact form funnel: visitors → visitors who saw a form → visitors who sent an inquiry.
• Store funnel: visitors → started checkout → bought.
• Interactions: finished quizzes and clicks on buttons, with the most clicked buttons.

Latest inquiries and Latest purchases are at the bottom of the page. My sites shows a short summary for each site for the last 7 days.

Tracking campaigns with UTM tags

Add UTM tags to the links you share in ads, newsletters or posts, and Overview shows those visits under Campaigns (UTM):

https://mycompany.com/?utm_source=instagram&utm_medium=social&utm_campaign=autumn-sale

• utm_source: where the link is (instagram, newsletter, google).
• utm_medium: the kind of link (social, email, cpc for paid ads).
• utm_campaign: your name for the campaign.

When a link has utm_source, that source is used in Where visitors come from as well.

Export and weekly email

• Export CSV (next to the period) downloads the period: a total row, one row per day, then every breakdown, with visitors, page views and conversions. It opens in Excel, Numbers or Google Sheets.
• Every Monday Closer emails you last week's visitors, top source and inquiries for each site. Turn it off or on in Account → Notifications → Weekly statistics email. Weeks without any visit or inquiry send nothing.

Your own visits in the editor preview are not counted. Daily totals are kept for 13 months; detailed records are deleted after about 40 days.

Google Analytics 4

1. In Google Analytics, create a property and a Web data stream for your site's address.
2. Copy the Measurement ID; it looks like G-XXXXXXX.
3. In the editor go to Settings → Analytics and paste it into Google Analytics 4 ID (G-XXXXXXX).
4. Publish. Visits start appearing in Google Analytics (the Realtime report shows them within a minute).

Meta (Facebook) Pixel

1. In Meta Events Manager, create a Pixel (data set) for your website.
2. Copy the Pixel ID (a number).
3. Paste it into Settings → Analytics → Meta (Facebook) Pixel ID.
4. Publish. The pixel records a page view on every page, which you can use for audiences and ads.

Analytics and the pixel only run on the published site, not in the editor preview, so your own editing does not count as visits.

Cookie banner

Google Analytics and the Meta Pixel use cookies, and in the EU (and many other places) visitors must agree first. Closer handles this for you: when a Google Analytics ID or a Meta Pixel ID is set, visitors see a small cookie banner in the site's language with Accept and Decline.

• Google Analytics and the pixel load only after the visitor clicks Accept. With Decline, they never load.
• The visitor's choice is remembered in their browser, so the banner does not come back on every page.
• The built-in statistics in Overview do not use cookies and always count visits, whatever the visitor chooses.

The banner is on by default. In Settings → Analytics you can change:

You are responsible for the rules that apply to your business. If you collect data from visitors, add a privacy policy page (see Pages and popups) and link it here.